Polish immigrants and the Icelandic media

by Helga Ólafs

The media can be one of the main instruments of integration, as their influence is extremely powerful. On one hand, they are a vehicle for public opinion, but on the other – they themselves form and model public opinion. The media in Iceland do not favor the process of integration, as is stated by both researchers and immigrants. This chapter provides a description of the image of immigrants in the media, based on an analysis of media content and of the opinions of those concerned, and the possible consequences of such a media policy are pointed out.

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